Build More Pipeline. Close More Deal.
One GTM interface that understands how your company sells, runs expert workflows, and works across the tools your team already uses.
3 accounts showing buying signalsnow
Acme — hiring 12 sales reps
XYZ — new VP of Marketing joined
Verve — raised $40M Series B
✓ Email draftedLaunch outreach ›
3 meetings to prepare for9m
1:00 PM — Acme Corp · Commercial review
3:00 PM — Nordic Labs · Discovery call
4:30 PM — Brightpath · Renewal check-in
Preparing briefs…Briefs ready
Open brief ›
4 follow-ups waiting22m
Dana Cole · Acme — pricing recap
Raj Mehta · Brightpath — intro deck
Drafting from yesterday’s conversation…
Drafts complete
Review follow-ups ›
2 deals at risk1h
Acme Corp — no next meeting in 9 days
Velo Systems — CFO gone quiet after pricing
Protect deals ›
Tools
HubSpot
Gmail
Google
Calendar
Zoom
Claude
Notion
Calendly
Zapier
Intercom
Mailchimp
Airtable
HubSpot
Gmail
Google
Calendar
Zoom
Claude
Notion
Calendly
Zapier
Intercom
Mailchimp
Airtable
Customers
The intelligence behind SpurIQ
One interface, powered by your Company Brain
SpurIQ understands how your company sells, applies expert GTM workflows, and executes across the tools your team already uses. Your products, ICPs, messaging, playbooks, and sales history come together in one evolving system
GTM command centre
From request to executed action
Processing request
Understand request1Understand request
2Check Company Brain
3Select GTM workflow
4Find matching accounts
5Identify relevant buyers
6Prepare contextual outreach
7Launch campaign
8Sync results and learn
Understand request
SpurIQ understands the goal, target market, buyer, channel, and expected outcome.
Request broken into target, buyer, channel, and scope
Result panelDraft
Campaign ready
0matching companies
0relevant buyers
0messaging variants
PendingCRM & email sync
Waiting for approved request
VVantaHiring VP Sales24 buyersHigh fit
MMergeScaling GTM team18 buyersMedium fit
MModalFounder-led growth22 buyersHigh fit
CCortexEnterprise motion emerging22 buyersHigh fit
The workflows
Six workflows across your revenue cycle
LeadIQ creates pipeline. DealIQ helps sellers progress and convert it.
What you get
Built for
No credit card needed · Live in 2 weeks
SpurIQ in Action
SpurIQ works where your sellers live today
SpurIQ integrates with the screens sellers already use—email, calendar, CRM, and meeting tools—so research, alerts, follow-ups, and next actions appear in context.
workspace.google.com
10 AMTeam standup · Weekly
11 AMPipeline review — Sales leads
12 PMLunch hold
1 PMNordic Labs — Intro call
2 PM
Acme Corp — Commercial Review2:00 – 2:45 PM · Google MeetStarts in 15 min
3 PM
New message— ✕
Subject Recap + next steps — Acme × SpurIQ
Hi Dana,
Great speaking today — recapping what we agreed:
Tiered pricing options over to you by Thursday SOC 2 report attached for your security review Commercial review with Raj (CFO) — Mar 19Best,
Jamie
Send ▾📎Drafted by SpurIQ
AAcme Corp · Opportunity$64,000
QualifyProposalNegotiationClosed won
Close dateApr 12, 2026
OwnerJamie D.
Next stepCFO commercial review
Last activity9 days ago
Recent activity
Mar 12Meeting — Commercial review held with Dana Cole
Mar 12Email — Recap + tiered pricing sent
NowNo replies or meetings since Mar 12 — deal going quiet
Before the call
Pulls live account context from external sources as well as your CRM.
After the call
Summary, priorities, next steps, a drafted customer email and a ready-to-go CRM card — pulled from Fireflies or any call recorder.
Always on
Regularly checks for risky deals and growth opportunities across external data, email, CRM and Fireflies.
Revenue leaders can access broader workflow and pipeline views in SpurIQ.
The outcomes
Results You Can Measure
- More high-fit accounts identified from live signals
- More campaigns launched without manual list building
- More meetings created from existing intent
Metric examples
Qualified accounts found
Positive replies
Meetings booked
Cost per meeting
- Signals acted on immediately
- Leads followed up faster
- Pre-call briefs and post-call emails generated automatically
Metric examples
Signal-to-action time
Lead response time
Follow-up completion rate
- Less account research
- Fewer manual CRM updates
- Less time spent writing emails and meeting summaries
Metric examples
Hours saved per seller
CRM completion rate
Time spent per account
- More relevant outreach
- Clear next steps after every meeting
- Deal risks identified before opportunities stall
- Managers get a more accurate pipeline view
Platform features
What changes when SpurIQ runs your GTM workflows
Signals get acted on, seller work gets captured, and teams receive clear next steps across pipeline creation and deal conversion.
The architecture
A Self-Executing, Self-Correcting Revenue System
One platform that detects what is happening across your revenue stack, decides the next best action, and executes it.
- Observe
- Determine
- Execute
- Make Visible
- Learn
Build these four layers once. Never repeat yourself twice.
How it runs: Context grounds. Skills produce. Agents coordinate. Integrations connect.
Set up once in onboarding — then the system compounds every quarter.
The cost of not acting now
Signals fire but nobody acts. Follow-ups get forgotten. CRM goes stale. Deals decay in silence between Discovery and Closed. SpurIQ plugs the leak at every stage.
Discovery
Demo
Proposal
Negotiation
Closed
Revenue leaks here, between knowing and doing
SpurIQ compounds revenue growth, every quarter
Experience SpurIQ
Try the engine before you buy it
Create pipeline with LeadIQ. Convert pipeline with DealIQ. See where execution is leaking across your revenue motion.
Signal Finder
Discover the buying signals your team should act on now.
DealIQ GPT
Paste a deal summary and get risks, gaps, and next steps.
Email Analyzer
Turn sales email threads into deal intelligence.
Revenue Leak Diagnostic
Find where execution is breaking across your revenue motion.
What Our Customers Say
How revenue teams use SpurIQ to turn buying signals into pipeline, from first touch to closed deal.
SpurIQ moved us from generic outbound to sharper, signal-led campaigns. We can finally identify the right accounts, enrich the right contacts, and launch targeted outreach far faster than we used to.
SpurIQ gave our team a much clearer way to handle inbound and active leads. Leads get enriched, routed, and prioritized automatically, so reps always know exactly who to follow up with and why.
SpurIQ helped us run a far more coordinated ABM motion. Instead of chasing isolated leads, we now map accounts, stakeholders, signals, and outreach into one focused revenue workflow.
SpurIQ brought real intelligence into our active deals. We can spot risk early, see where stakeholder coverage is thin, and point reps to the next action before an opportunity goes cold.
The timinng
why now
Built for every seat
Built for Every Revenue Role
SpurIQ connects your GTM activity, CRM, follow-ups, and sales workflows so your team knows what to act on next. One platform. Different value for every seat at the table.
Industry verticals
Trusted by B2B Revenue Teams
SpurIQ helps Founder and CEO-led B2B companies across industries build a repeatable revenue execution system, from qualified lead generation to seller follow-up and deal conversion.
- SaaS & Software
- IT Services
- IT & Business Consulting
- Financial Services / Fintech
- Legal & Compliance
- Professional Services
- Cybersecurity
- Cloud & Infrastructure
- Marketing & Advertising
- Manufacturing
- Healthcare
- Telecommunications
- Education
- Logistics & Supply Chain
- BPOs & CCaaS / CPaaS
- Series A to C Startups
- Growth-Stage SaaS
Insights & thought leadership
What Revenue Leaders Are Thinking About Right Now
Practical frameworks, honest analysis, and the ideas shaping how B2B teams build and convert pipeline in 2026.
Book a follow-through
See SpurIQ run on your pipeline
Drop your email or grab a time, and we will show you exactly where revenue is leaking, and how to plug it, in under 10 minutes.
Or
FAQ
Frequently Asked Questions
Most teams are live within 2 weeks. SpurIQ connects to your existing CRM, sales engagement, and conversation intelligence tools through native integrations. There is no data migration, no rip-and-replace, and no engineering work required. Your team keeps using the tools they already know.
No. SpurIQ sits on top of your CRM, whether Salesforce, HubSpot, or Pipedrive, and makes it better. We capture activity your reps miss, update fields they forget, and surface insights your CRM cannot generate on its own. Think of SpurIQ as the execution layer above your CRM, not a replacement for it.
Agencies run campaigns and hand you a list of leads. What happens after that, the follow-ups, the CRM updates, the deal progression, the seller coaching, is still your problem to figure out. SpurIQ builds the system, not just the leads. We design modular revenue workflows that generate qualified leads, but also guide your sellers on what to do next, track whether it actually gets done, and keep everything visible inside your CRM. Because it is modular, you start with what you need, outbound for example, and expand into deal execution and revenue control over time.
No. SpurIQ is a done-for-you service. We design and deploy your automated revenue workflows, outbound sequences, CRM automation, follow-up triggers, and signal routing. You do not need to build anything yourself. Once the workflows are live, we hand you someone who manages the day-to-day running of them. Your team focuses on conversations and closing. If you want to tweak a workflow or add a new one later, we handle that too.
Both. Lead IQ runs signal-led outbound and GTM automation to create pipeline, with multichannel sequences, buyer research, and lead-execution workflows. Deal IQ runs deal execution to convert that pipeline, with follow-ups, risk detection, and CRM sync. Most platforms do one or the other. SpurIQ orchestrates both as one self-executing system.
SpurIQ captures emails, calendar events, call recordings, meeting transcripts, and CRM activity across your team’s tools. All data is mapped to the right account and deal record automatically. No manual logging, no missed interactions, no stale records.
Yes. SpurIQ is SOC 2 compliant with enterprise-grade encryption at rest and in transit. Your data is never shared with other customers, never used for model training, and is stored in region-specific data centres. We take security as seriously as your IT team does.
Most revenue tools do one thing well. Gong analyses calls, Clari forecasts pipeline, Outreach sends sequences. SpurIQ is the execution layer that sits above all of them. We do not replace your tools, we orchestrate actions across them, closing the gap between insight and execution that every other tool leaves open.
SpurIQ integrates natively with Salesforce, HubSpot, Outreach, Salesloft, Gong, Apollo, Slack, Google Workspace, and Microsoft 365. If your team uses it, SpurIQ connects to it. Custom integrations are available for enterprise stacks.
Pricing depends on team size and which tracks you need. We offer transparent pricing with no hidden fees. Book a demo to get a custom quote based on your team’s setup.